Case Study

SITUATION

The healthcare industry is complex and highly advanced on many levels. Mon Health prides themselves on advanced technology and tactical solutions for their patients. They have advanced robotic solutions used for surgical procedures; they asked our team to market this advanced service with the public.

STRATEGY

After understanding the concepts and importance of the robotic services, our team decided to make short video commercials for television and social media. While we effectively used each of our marketing strategies, we specifically implemented analytics & insights, creative marketing, and marketing intelligence. The main focus was to share with Mon Health’s audience what they had to offer in advanced robotic procedures.

RESULTS

Soon after, our team scripted, produced, and edited an array of video productions highlighting the robotic equipment, the abilities, and the importance of the doctors behind the machines. Analytics & insights assisted with competitive insights, audience insights, and predictive insights—allowing us to appropriately market and reach audiences regionally, state-wide, and beyond. Creative marketing was used for video production and forming high-quality commercials. Marketing intelligence allowed us to heavily focus on the product empowerment of the robotic technology. Since sharing the commercials live, Mon Health has seen a significant increase in Robotics inquiries.