CLIENT: River Valley School District
Increase in Program Enrollment
Increasing The RVSD Welding Technology Program Enrollment Through Video Production & Direct Mailing
RVSD Welding Technology Program Recruitment
The River Valley School District of Blairsville, PA integrated Welding Technology into their STEAM Academy. In order to launch and promote the program, River Valley came to us to generate a marketing strategy to recruit prospective students, engage the community, and share their accomplishments in secondary education on a global level.
Welding Technology Direct Mailing Postcard \ Front Side
Upon touring the campus and learning about the program on a comprehensive level, our team formulated a strategy to promote and build energy around the welding program. Through marketing intelligence, performance marketing, and public relations, our team planned a video commercial, social media package, and postcard for mailing. The focus became clear: to reach audiences, locally and globally, through a professional approach—sharing the sensational program River Valley School District had introduced.
Welding Technology Direct Mailing Postcard \ Back Side